Is Your website is Mobile Friendly (Google)

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What is a Mobile Friendly Website ?

A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPhones, iPads, and tablets. It also has these features:
  1. Loads fast – bloated sites cost more money to access
  2. Easy to read – mobile phone screens are 1/5th the size of desktop computers
  3. Easy to navigate – menus have limited space on mobile devices
  4. Minimal scrolling - not just vertically but also horizontally
  5. Avoids using Flash – because Apple products do not support Flash


In general, since the dawn of mobile devices and the increasing usability of them to browse the internet, it has been important for many years to update your site to be mobile friendly. According to the advertisement network InMobi, a whopping 60% of internet traffic comes from mobile devices now, and other research groups have estimated that the amount of shoppers using mobile devices rose to 35% in 2014. So if you don’t have a mobile friendly website, that’s a lot of users that cannot view your site, and a lot of potential clients or customers that you can say goodbye to!


Furthermore, having a mobile friendly website is very good for SEO for the same reason. Two aspects of a webpage that Google considers in it’s ranking evaluation is Bounce Rate and Click Back.
So what are Bounce Rate and Click Back?
  • Bounce rate is when a user doesn’t click through to another webpage on your website. The user will either leave the webpage by entering a new URL, or by clicking a link that will leave the site.
  • Click Back is when a user reaches your webpage, then realizes that the site sucks or is irrelavent, and then clicks the ‘Back’ button on their browser to return to the original search results. Google will track the amount of time spent on a webpage before the user clicks back.

mobilerfriendlytag
With these two factors in mind, if you don’t have a mobile responsive website that the user can read, then they will either ‘bounce’ to another site meaning a High Bounce Rate (a bad thing), or they will quickly click back to the search results meaning a Low Click Back Time (another really really bad thing). Google tracks both of these factors will assume that you have bad or irrelevant content, meaning you won’t be ranked anymore. Really bad!
Google has already been in the process of rolling out development changes that impact mobile such as changes to apps and the presentation of mobile SERPs (Search Engine Results Pages), which could all have been in preparation for ‘M-day’ on April 21st. An example of this is the introduction of the ‘Mobile-friendly’ tag to the SERP meta descriptions.

Why Are Mobile Friendly Websites and Content Important?


If you’re like the majority of Americans, you are glued to your smart phone. You probably rely on it to respond to emails, keep track of the news and interact with friends on social media. In fact, the end of 2016 was the first time that mobile internet use surpassed desktop use, tipping the scales 51.2 percent for mobile to 48.7 percent for desktop.
With that in mind, keep reading for even more reasons to make your business mobile friendly and to learn what type of content is best to use for this forum.

10 Reasons to Make Your Website Mobile Friendly

Just because you have a website, doesn’t mean that it is optimized for phones and tablets. While it might require a little extra design work, these 10 reasons for a mobile friendly site make it worth it.
  1. Google prioritizes mobile-friendly websites over those that are not in mobile search results. The Google algorithm change that occurred in 2015 tweaked the way Google displays mobile search results. Websites that are optimized for mobile rank better than those that don’t.
  2. People everywhere use mobile devices to do everything from simple internet searches to purchasing big ticket items and much more. The reason? It’s fast and easy. Consumers in every industry want to connect and get what they’re looking for quickly. If you’re not optimized for mobile, you can’t offer your customers immediate service.
  3. It helps you build credibility with your customers, clients, and influencers in your industry. With a mobile friendly website, anyone who tries to visit your site on a mobile device will have a proper experience, and that will encourage them to see you as a credible resource for information, products and services.
  4. It’s becoming a standard best practice. Many websites are mobile-friendly with more and more coming online every day. Responsive web design has made mobile optimization more straight forward and accessible to everyone, and that means users have begun to expect this level of functionality to come standard when browsing on their mobile devices.
  5. You can reach more customers, faster. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. And even better, customers won’t have to hunt for your site or type in the exact URL to find it – they can just perform a search to find you quickly and easily.
  6. You’ll make your customers much When a customer or a potential customer accesses your site to find information or look for something you sell, you want the experience to be nothing short of great. Because many people use mobile devices to access the web, only a mobile-friendly website can promise to offer that experience. Happy customers will return to your site and tell others about how great it is. Unhappy customers will do the opposite.
  7. Because Google wants you to do it. Webmasters know when Google recommends you do something, you should really try to do it. This is the case with making websites mobile-friendly. Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they’re constantly using them to search.
  8. Your website will look great and function well on any device, provided you use responsive web design to build or redesign your site. Why take chances when it comes to mobile optimization? With responsive design, your website will respond to the mobile device a person is using to access your site, and it will render to look and function well, no matter what.
  9. It benefits your reputation. Not just online, but offline as well. People will take note of a website they have a great experience with – and they will also take note of a website they have a bad experience with. Reputation is everything, and most businesses can’t afford to give people a bad experience – digital or otherwise.
  10. Your business will be seen as modern and relevant. You might offer some of the most useful, valuable and unique products or services on the market, but if your website’s mobile experience is poor or non-existent, your company will be a digital dinosaur – encouraging people to seek help elsewhere. On the other hand, mobile-friendly websites are contemporary, cutting-edge and legit – they are how you get your foot in the door with anyone that has a smartphone.
Websites that aren’t mobile-friendly are quickly falling by the wayside within our fast-evolving digital landscape. As time goes by, more and more websites will emerge that are mobile-friendly, pushing those that are not even further down the search results page and away from customers.
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